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Follow on Google News | Australia’s only online community management conference brings social media talents to MelbourneCommunity and social media managers in dozens of industries from all over Australia will converge in Melbourne on Thursday 13 and Friday 14 September, to meet and learn from online community idols, and swap war stories.
By: swarm conference Everybody’s talking about social media and online communities. But what about the people that run these communities every day? swarm – founded by leading Australian community managers Venessa Paech and Alison Michalk -- unites those on the front line of our social media in a one of a kind event. Community and social media managers in dozens of industries from all over Australia will converge in Melbourne on Thursday 13 and Friday 14 September, to meet and learn from online community idols, and swap war stories. “The ability to create and manage communities is becoming a distinguishing feature of successful businesses. swarm is for knowledge sharing on the art and science of community management,” "Organisations are still struggling with defining and understanding community management. Despite the fact many people are embracing social media and expect to make money from it, many community managers are isolated, with little internal support for the realities of their roles.” swarm features top community managers and thought leaders, including Justin Isaf, Community Manager for the Huffington Post, Maria Ogneva, Global Head of Community for Yammer (recently purchased by Microsoft for $1.2 billion), Head of Internet Studies at Curtin University, Matthew Allen; and social media consultant and author Laurel Papworth. Other speakers include Social Entrepreneur of the Year David Hood, government and citizen engagement specialist Craig Thomler, Conversation.EDU editor Jane Rawson and social strategist Stephen Johnson. Topics include: the key differences between social networks and communities, how to build a movement, scaling online community, what role gender and age plays in social media management, managing an ‘always on’ job, the future of community management as a profession, and more. First results of the first annual Australian and New Zealand Community Management Survey will also be revealed (inspired by the U.S State of Community Management report). “Community management is one of the fastest growing industries on the planet,” explains co-founder Venessa Paech (former Lonely Planet/BBC Worldwide Community Manager). “As businesses, brands, governments, organisations and movements around the world look to harness the power of social networks and community ties, specialist practitioners are being employed and empowered at every level to grow and optimise these communities.” Legal and governance issues for community managers will also be under the microscope, in the wake of the Australian Advertising Standards Board ruling that Australian brands are legally accountable for the content generated by fans on Facebook pages. Social media legal specialist Jennifer Duxbury (NineMSN) will hold a workshop to give community managers the edge in staying safe and smart. “Professional moderation is an important part of creating healthy communities,” swarm boasts an in-built social program, and adopts an ‘unconference’ "swarm is a uniquely collaborative affair where the person on stage, or sitting next to you probably manages a community of tens, if not hundreds of thousands of members,” The inaugural swarm was held in November 2011 in Sydney. Participants included community managers from Dell, U.N, AMP, Foxtel, Australian Broadcasting Corporation, World Nomads, Vodaphone, Leo Burnett and more. Date: Thursday 13th and Friday 14th September, 2012 Venue: Hub Melbourne, Level 3, 673 Bourke St, Melbourne Twitter: @swarmconf Hashtag: #swarmconf Website, Program, Registration & Tickets at: www.swarmconference.com.au For media passes & interview requests, e: press@swarmconference.com.au Alison Michalk Venessa Paech m: 0410 604 692 m: 0435 217 315 e: alison@quiip.com.au e: venessa.paech@ t: @alisonmichalk t. @venessapaech 140 CHARACTER FRIENDLY NEWS BITES Australia’s only online community management conference @swarmconf hits Melbourne in September @huffingtonpost community manager in Melbourne to talk social media @swarmconf Aspiring social media talents gather in Melbourne for @swarmconf First survey of social media professionals to be unveiled at @swarmconf Legal side of online community in spotlight at new national conference @yammer head to talk social business at Australia’s @swarmconf Social networks and communities under the microscope @swarmconf in Melbourne Social Entrepreneur of the Year @davidahood talks community building burnout @swarmconf Melbourne’s innovative co-working venue @hubmelbourne plays host to national online community conference SPONSORS Quiip is Australia’s first dedicated community management and moderation firm. Founded in 2010, Quiip helps clients minimise risk and maximise engagement. http://quiip.com.au/ Buzz Numbers is Australia's top social media intelligence partner since 2007, providing industry leading monitoring, reporting, coaching and insights for over 200 forward thinking clients. http://www.buzznumbershq.com/ Zendesk is the world leader in customer support and community driven knowledge bases. Its support software is used by 20000+ organisations worldwide, and is an indispensible tool for many community managers. http://www.zendesk.com Yammer is the world’s most popular collaboration and social networking tool for business. It was sold to Microsoft in 2012 for over $1 billion. http://www.yammer.com/  Dialogue Consulting builds and maintains social media communities for clients across Australia and internationally, specialising in a holistic approach to social media management. End
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