Ingenex to Host #DigitalChat on Viral Video Strategies

Aug. 14, 2012 - PRLog -- Ingenex Digital Marketing will host a Twitter chat from 3-4 p.m. EDT on Friday, Aug. 24. This #DigitalChat will focus on how to best utilize viral video in a digital campaign.

Twitter users can participate in a guided conversation by using the #DigitalChat hashtag in their tweets. The structured question and answer portion will come from Ingenex’s Twitter account, http://twitter.com/ingenex; Ingenex’s CEO Derek Mehraban (http://twitter.com/mehraban) and Content Producer Erin K. O’Neill (http://twitter.com/ekoneill) will help to moderate the discussion. Participants can contribute to the conversation by tweeting their own questions, examples, or advice regarding viral video production and marketing, and can also follow others’ insights by searching the #DigitalChat hashtag.

Though there’s no one formula for making a video go viral, there are strategies you can employ both in the production of your content and in its marketing to help ensure widespread sharing. This month’s #DigitalChat will discuss concepting, content, and marketing strategies for your video-based digital campaign, including optimization and outreach tactics to maximize visibility and encourage sharing. Participate in Ingenex’s #DigitalChat on Aug. 24 to learn more.

View highlights from the last #DigitalChat, “Leveraging Twitter for event marketing,” here: http://storify.com/Ingenex/digitalchat-leveraging-twitter....

About Ingenex Digital Marketing
As a leading internet marketing firm and social media agency, Ingenex focuses on producing results with a full range of digital marketing services, such as digital public relations, social media marketing, blog monitoring, search engine optimization (SEO), pay per click (PPC) advertising, web analytics, conversion rate optimization, and web design, as well as iPhone and mobile application development. With a broad range of capabilities, Ingenex Digital Marketing delivers highly effective marketing solutions for a digital world. Learn more at http://ingenexdigital.com