“We are excited about joining the DMA, the most established and respected marketing association globally,” said Scott McCartney, Principal, Sales & Marketing Services division, “and we look forward to working with them and the broader community as a thought leader to continue to advance the marketing discipline.”
eClerx’s innovative combination of industry expert onshore management and rigorous offshore execution delivers comprehensive, cost-effective marketing operations management to some of the world’s largest and most advanced marketers, especially online marketers, for over 12 years. eClerx analysts become extensions of their Fortune 500 and Internet Retailer 500 clients’ teams, taking on the time consuming and critical heavy lifting across the marketing spectrum: data integration, management, cleansing and verification, campaign execution and analysis, report building, automation and QA. The end benefit for clients is bandwidth to undertake more strategic, higher value analysis and action and the realization of the opportunity costs tied up in the foundational work.
“The rapid growth of Big Data has made it essential for businesses to take a fresh look at the obsolete marketing practices of the past,” said Linda A. Woolley, DMA’s Acting President and Chief Executive Officer. “Now, more than ever, companies are turning to responsible data-driven strategies to reach and engage existing and potential customers. DMA is delighted to be working with eClerx as a thought-leading partner.”
Incorporated in 2000, eClerx is India’s first and only publicly listed Knowledge Process Outsourcing company and is traded on both the Bombay and National Stock Exchanges of India. eClerx employs over 5,500 employees across its five Indian delivery centers in Mumbai, Pune and Chandigarh plus our global client interfacing locations in San Francisco, Seattle, Chicago, Austin, New York, London, Dublin, Singapore and Dalian (China). eClerx delivers confidence and value to our clients’ critical processes via research and consulting services and process outsourcing solutions that combine people, process and technology to reduce the total cost of service whilst improving insight, quality and control.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org)
In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
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