CEO Greg Maguire said “Phil and I have both been fascinated by the changes in the consumer entertainment landscape brought about by the iPhone, and disappointed that so many independent apps trade off quality against “speed to market” and production costs. We thought we could apply what we know from blockbuster movies and games to the app market and raise the bar for interaction, animation and character design.” Phil Campbell added - “We were fascinated by the Cottingley Fairy hoax, which was in some ways one of the very first examples of a kind of “enhanced reality”, albeit an analog one. With Fairy Magic we’re trying to recreate that sense of fascination and suspension of disbelief, but for a digital audience.”
Campbell and Maguire founded Inlifesize to create applications using game design expertise, proven social mechanics, and emergent mobile technologies - and develop an evolution in entertainingly meaningful experiences for people who want to interact with their world in a brand new way.
Drawing on a global team which includes talent from former Lucasfilm, Pixar, and Digital Domain artists, developers and animators, Inlifesize have developed a proprietary high performance Animation and Augmented Reality platform.
The game - which will be available on the App Store August 15th - can be previewed here:
Fairy Magic is in part funded by Northern Ireland Screen and the support of DCAL and the Arts Council.
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