“Writing and publishing a book helps promote the author as an expert in his or her field,” she said. “By writing and publishing one’s own book, he is promoting his expertise and his business,” she said.
Now, business owners can easily publish the book themselves through e-readers and the internet.
The internet and e-readers, such as Kindle and Nook, have made it possible for anyone to publish a book easily and quickly. No longer does it take several years to publish a book. Now, once the book is written, it can be uploaded and for sale in a matter of days. Furthermore, authors no longer have to share the profits with large publishing houses, she said.
Many business owners shy away from this marketing strategy because the act of writing the book seems too cumbersome. However, business owners can hire a ghostwriter to do the hard work for them. “The advantage of hiring a ghostwriter is that the book gets written, and the business owner still gets the credit as well as the royalties from the sale of the book.”
Edson provides research and writing services including press releases, content for newsletters, brochures, websites and blogs. She has 20 years of writing experience. For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client’s audience.
For more information on how to publish your own e-book, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@