A closer look reveals that the main promotional video made by S&K had been replaced overnight by a profane video promoting a self proclaimed “best logo in the world”, starring a person identifying only as “Chuck”, who is shouting obscenities throughout the video.
Shocked by the profanity expressed in the newly posted video, the two founders of S&K, Alex Dayan and Shachar Tal, are desperately trying to find out the true identity of “Chuck”, as well as a “George H. Pomodoro”, appearing briefly as an expert abused by Chuck.
Though the video might be hilarious to some, it might harm S&K’s efforts to gain credibility. After recently sponsoring Jeff Pulver and Chris Lehmann’s #140edu conference in New York City, and receiving a great deal of critical acclaim from educators, being associated with such a profane video might not be a good thing for S&K in the education community.
Still, the hunt for Chuck and George continues: “We have been getting leads on some Facebook accounts”, says Shachar Tal, S&K co-founder, but none of them match.
Shachar says S&K would not involve the police or other officials, but rather seeking assistance from the online community.
Chuck’s video can be watched at this link: http://www.indiegogo.com/