This is a book about implementing refreshing business strategies in the marketplace including approaches every successful leader and professional must know, highly effective sales management tactics for the goal-oriented executive, innovative marketing and branding techniques, the total customer experience, and catering to the discerning luxury sector. There are also practical thoughts and ideas about post-recession marketing. Included, is a chapter for the public sector on effective political campaign strategies for aspiring candidates utilizing marketing techniques along with the personal brand.
Author, James Roumeliotis stated, “The idea and inspiration for this book came from more than 30 years as a practitioner in the areas of business development (B2B and B2C), sales management, customer engagement, marketing/branding (online/offline most notably the luxury sector), public relations, project management and entrepreneurship – all in diverse fields involving products, as well as services and spanning three countries and beyond.” He went on to say, “As a resourceful, knowledgeable and caring person, I very much enjoy offering both solicited and unsolicited advice, along with a dose of motivation, particularly to those who genuinely care to help themselves. This time I am delighted to give back to business professionals who are open to seeing things from a fresh and different perspective.”
“Entrepreneurial Essentials” is available in soft cover, hard cover, as well as in eBook versions and available for purchase on Amazon, Friesen Press online and elsewhere. For details, including information for receiving a two free chapter preview, visit www.entrepreneurialessentials.wordpress.com
About the Author
James, multilingual and multicultural is a longstanding sales management strategist, customer service and luxury lifestyle marketing practitioner, and adviser based in Montreal. He is a graduate of McGill and Cornell University respectively. James has lived and conducted business in 3 countries, as well as
founded several companies including a successful yacht brokerage firm in the Mediterranean region despite obstacles in a challenging social environment. He has also been involved in diverse industries including financial services, leisure maritime, hospitality, CE, CPG, and the luxury domain.
For more information about ENTREPRENEURIAL ESSENTIALS, please visit www.entrepreneurialessentials.wordpress.com or contact the author at 514.715.7785 or email at firstname.lastname@example.org.