Appliance Repair Pros in Cherry Hill, NJ, Reach out to Area Homeowners With Help From SEO Firm

Aug. 10, 2012 - PRLog -- Appliance Werks

Phone: (856) 418-0952

Address: Voorhees, NJ 08043

Web site: http://appliance-repair-cherry-hill.nj-biz.com/



Cherry Hill residents in need of appliance repair and installation services will soon have an easier time finding a qualified technician on the Web. Thanks to a new partnership with online marketing firm Prospect Genius, locally owned business Appliance Werks is boosting its online presence. The goal is to help area homeowners quickly and easily locate Appliance Werks’ Web site, so that Appliance Werks can serve even more members of its community.

Search engine use is one of the most popular online activities, and the percentage of people who use search engines to get information on local businesses just keeps growing. According to the Pew Internet & American Life Project, as of February 2012, 73% of Americans used search engines—up from only 52% 10 years ago. That’s why it’s vital for a small business like Appliance Werks to have a Web site that’s not only active and informative, but also performs well on search engine results pages.

Prospect Genius utilizes a tactic known as search engine optimization, or SEO, to boost Web sites’ search engine rankings. By helping Appliance Werks perform better in relevant Internet searches, Prospect Genius hopes to connect the business with prospective customers who might not search for appliance repair offline. SEO involves incorporating industry- and location-specific keywords into a given site’s copy. In Appliance Werks’ case, that means that when Cherry Hill locals query a major search engine such as Google, Bing, or Yahoo! using keywords such as “refrigerator repair,” “air conditioner repair,” or “appliance installation,” they’ll be more likely to encounter Appliance Werks near the top of the results page.

“SEO helps us direct more traffic to local business Web sites, and that increase in traffic can translate into an increase in new customers,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Once we’ve gotten people to Appliance Werks’ Web site, the business itself can seal the deal with its superior workmanship, great customer service, and affordable rates.”