According to Jack Bicer, TechBiz Connection president, half of Facebook’s monthly active users play games, but only 5% of the players pay to play. Meanwhile, over $2.3B worth of virtual goods were purchased in 2011. Facebook Credits, launched in mid-2011, has become the new on-line currency. As new channels for monetization open up, the social gaming industry growth will accelerate.
Panelist Thumbnail Bios
• Erika Tontchev is the vice president of production at Cie Games, a leading developer and publisher of social and mobile games. Its popular game, Car Town, is the first Facebook game built around licensed brands and has attracted more than 46 million users worldwide. Car Town is the leading automotive franchise and one of the largest games on Facebook. Ms. Tontchev manages the production, development, and operations of Cie Games’ portfolio of products. During her three years with the organization, she helped grow the team from 13 to 50 employees. In 2011, Cie Games was recognized by Forbes as one of America’s Most Promising Companies.
• Keenen M. Spivak, chairman, SML is a highly regarded entrepreneur, financier, author and attorney known for his innovative leadership, deal making capabilities and “hands on” management. He has led numerous companies to success; structured and negotiated precedent-setting licensing, merger and other complex transactions approaching $10 billion; and supervised development, production and distribution of feature films and television series grossing more than $3 billion.
• Joe Morris is an independent telecommunications and media consultant, with a focus on digital distribution, digital storefront optimization, and alternative digital business models. Previously, he served as the vice president and general manager of the Konami Digital Entertainment (KDE) Mobile and Social Media group.
The TBC Forum’s discussion and subsequent question-and-
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