PRLog - Aug. 10, 2012 - SOUTH PETHERTON, U.K. -- MODA: 12 - 14 August 2012: Hall 20 Stand S9
Chatham by Raging Bull
Leading British deck shoe brand Chatham Marine announces its collaboration with Raging Bull, the successful leisurewear brand, founded by former England rugby legend Phil Vickery. Chatham by Raging Bull will launch its first deck shoe at MODA and will be featured on both Raging Bull and Chatham’s stand.
The Raging Bull leisurewear brand has grown rapidly and is available in major department stores, such as House of Fraser and Debenhams, as well as in over 100 independents. The brand is known for is rugby heritage, which is reflected in the use of subtle motifs and the highly identifiable bull logo. This is the brand’s first move into accessories and Vickery’s first step into footwear.
Philip Marsh, Managing Director of Chatham, says, “This is an exciting partnership for Chatham, the first of its kind. We believe it will open up more avenues for us into the traditional menswear sector and will help drive our lifestyle business. An association with Raging Bull offers an additional route into customers that understand the quality sought by yachtsmen, even though they may never go anywhere near a yacht or marina themselves, but aspire to the look of marine-influenced footwear.”
The deck shoe features Chatham’s very British styling and craftsmanship. Built on one of Chatham’s successful deck shoe soles and featuring razor cut, non-marking grip treads, the stylish design is complemented with unparalleled comfort. Phil Vickery and his team at Raging Bull were integral in the design process, adding Raging Bull’s unique brand feel to the shoe, which will carry the iconic bull logo. Available in two colours, brown and navy, it’s expected to retail at £69.
Phil Vickery said about the partnership with Chatham, “I am very proud of my country and passionate about British workmanship, so, for me, a company like Chatham was the ideal partner. I am really impressed with the attention to detail and superb quality - which is a great fit with Raging Bull’s brand values. I can see our customers loving the shoes - they are a fantastic addition to our range.”
For more information on Chatham visit: www.chatham-
For more information about Raging Bull visit: www.ragingbull.co.uk