Experience the NEW Doublemint Mints designed for long-lasting freshness

Aug. 10, 2012 - PRLog -- New Delhi, August 10, 2012: Wrigley, a subsidiary of Mars Inc, has recently announced the launch of Doublemint Mints, a range of sugar free mints that offer strong long lasting fresh breath. With this launch Wrigley’s Doublemint brand includes both chewing gum and mints in its portfolio that appeal to a wider range of consumers across all age groups. This new product stays true to the core brand promise of fresh breath confidence at all times. Wrigley’s Doublemint sugar-free mint in a stylish tin pack is priced at Rs.60 for one pack.

Introduced for the first time in India in a suave new tin packaging which is easy to carry around, Doublemint Mints is targeted at people whose on-the-go lifestyle demands a breath freshening product that truly delivers and is perfect for those who prefer to be stylish and image-conscious.

Wrigley’s Doublemint is endorsed by the youth icon Katina Kaif who embodies the personality of the brand with her fresh blend of spirit, success and attitude. Katrina’s dynamic character, combined with Doublemint’s inherent product strengths as young, cool and fun, creates a unique differentiator within the category.

Commenting on the new offering, Katrina Kaif, Brand Ambassador, Wrigley’s Doublemint  said, “For me, Doublemint represents everything that is cool, youthful and refreshing. Doublemint sugar free mints come in a stylish tin pack which provides long lasting freshness and confidence. It has become my handbag essential and I recommend Doublemint sugar free mints to all”.    

About Wrigley, a Subsidiary of Mars Incorporated
Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies and lollipops.  Wm. Wrigley Jr. Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries.  Three of these brands – Wrigley's Spearmint®, Juicy Fruit®, and Altoids® – have heritages stretching back more than a century.  Other well-loved are Orbit®, Extra®, 5®, Skittles®, Doublemint®, Starburst®, Freedent®, Airwaves®, Life Savers®, Eclipse®, and Winterfresh®.  Wrigley is headquartered in Chicago, Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia.  Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar.  In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated today.  Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.  More than 65,000 Associates worldwide are putting Mars Principles in action every day to make a difference for people and the planet through our performance.

For Further Information, please contact:
Neha Singhvi/ Deepti Bhadoria
+91 9560033899/ +91 9811147175