The stalemate will end when business owners realize that the amount of money they are losing by not owning the perfect domain name to use for their Internet business is actually greater than the cost of buying the domain name.
According to Scott Alliy a veteran Internet marketing expert and President of domain name reseller KetMo.com it's a shame that there are thousands of high quality highly memorable, and brandable domain names sitting idle instead of being put to good use.
Much of the problem is due to either misinformation or lack of education on the part of Internet business owners says Scott.
In 2006 his company experienced a huge loss of cash from a former partner who started his own competing business using a similar domain name. "Business owners that don't buy the domain name they want for their business are risking losing that name and the business and profits that it creates to a competitor" Scott says.
Protecting your market space is just one of nine specific value points of a certified domain name according to standards developed by a team of domain name and Internet marketing experts at KetMo.com. Other value points of a certified domain name include
Improved search rankings
Increased quality and quantity of website visitors
Reduced Advertising Marketing costs
Increased brand awareness for your business or organization
Easy for customers to remember and share your website name
Effective lead generation tool
Creates growth opportunities for your business
Adds asset value to your business that can be sold and transferred
The other myth preventing business owners from buying the perfect domain name for them is the huge myth that all domain name owners are cybersquatters or gold diggers.
While it is true that some domain name owners asking unreal values seem more proud of their names than their families most domain name owners are perfectly willing to accept a realistic price based on measurable value indicators such as past sales history of similar names and pay per click advertising cost and keyword popularity.
As for cybersquatters Scott says that while some unethical people in the beginning days of the net may have staked claims on other companies rightful property this practice is not at all prevalant today. What often happens based on lack of education or misinformation says Scott is that the cybersquatter label is being misused. If a legitimate domain name investor owns that name they have a perfectly legitimate right to do so. The reason they own the name whether for speculative investment or perhaps original or intended personal use is irrelevant to the domain name buyer who wnats to own the name.
Bottom line says Scott each Internet business owner needs to look inside and use their business knowledge and experience to determine how much value buying a memorable meaningful domain name can bring to their business vs. the cost of waiting and potentially losing more business from now owning and using the name.
Then if they are interested in owning the name they should contact the owner or hire a qualified domain name broker like KetMo.com to contact the domain name owner to negotiate a win win deal for both parties.
For more information and to search over 12,000 domain names for sale please visit http://www.KetMo.com.