Seattle Business Coach Explains 5 Writing Tips for Breakthrough Marketing Success

Aug. 9, 2012 - PRLog -- Seattle business coach Terry Corbell provides five breakthrough writing tips – so your marketing messages will overcome a major obstacle to success – clutter caused by consumer overload.

“In this digital age of consumer overload, words are powerful – if they’re used strategically,” says the management consultant on his business-coaching portal, The Biz Coach, http://www.bizcoachinfo.com.

“The challenge is to help your prospective retail customers quickly understand your message,” explains Mr. Corbell.

“Of course, they hear and see thousands of messages everyday: Road signs; store signage; radio and TV commercials; conversations at work, home and with friends in-person or the telephone; social media; e-mails; as well as ads and articles in newspapers and on the Internet,” he points out.

So, how can your messages be seen and heard for results?

“Writing for customers’ ears and eyes calls for an economy of words, which project the right information for maximum branding and selling,” advocates Mr. Corbell.

Mr. Corbell’s five tips:

1. Organize and plan your strategies in writing. Differentiate your business from the competition. List five strong reasons, or benefits, why people should buy from you.

Here’s a hint: Most businesspeople hesitate in trying to think of five concise benefit statements or branding propositions. It’s important that you become able to recite them with ease.

Develop a summary in one short, clear sentence for your elevator pitch. (See the top 11 tips for an elevator pitch at http://www.bizcoachinfo.com/archives/8372.)

From that develop a three to five word branding slogan, create a simple logo that tells your story.

2. Use fun, action words. Selling requires enthusiasm while avoiding mundane or over-used adverbs and adjectives. That also means don’t use trite words such as “best,” or phrases like “have a nice day.” Whenever appropriate use the meaningful words in your benefit statements.

3. Paint pictures when you tell your story. Think about all the times you didn’t understand a salesperson or advertising copy. Create vivid messages.

Think 1930s for business success. Consumer attitudes are changing (see why at http://www.bizcoachinfo.com/archives/7181). That also means making sure you continually strive to build trust with consumers. If you’re family owned, say so.

Being environmentally conscious doesn’t hurt either. Most people want to leave a good environment for their children. Here’s a checklist for branding and selling your business as green at http://www.bizcoachinfo.com/archives/8479.

4. Perhaps sad to say, write for the eighth-grade level. To ease the strain of your prospects having to daily cope with voluminous information, use simple language.

Make your sentences short – shorter, the better. As they say, less is often more.

5. Don’t risk mediocrity. Marketing is an art form that requires writing, contemplation and more editing. Again, use an economy of words. Make sure every word is justifiable – that each has a good reason to be used in your messages.

Use good grammar. (See the 25 best practices for better business writing at http://www.bizcoachinfo.com/archives/6493.)

As The Seattle Biz Coach, Mr. Corbell’s portal (www.bizcoachinfo.com) provides proven solutions for maximum profits in Planning, Operations, Marketing / Sales, Finance, Technology, Public Policy, Human Resources, and Wall Street.

Plus, it has informative news videos: World, U.S., Economy, Markets, Health and Sports.

All columns and videos are free.

Seattle Biz Coach Terry Corbell is a business-performance consultant and profit professional. He also publishes performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com, Proven Solutions for Maximum Profits.