Why take the process of furnishing a space online? “With the overwhelming amount of information out there, the problem becomes sorting through it, which takes an enormous amount of time,” says Fallis. “Guys, moms, designers, builders, realtors…they’
How does it work? Users build a quick profile describing their space, budget and taste; bonus points if they can include floor plans and/or snap a few photos on their phone. After a remote greeting from their Stylist, their wants, needs and hopes get transformed into an awesome reality via a “Style File”. This visual representation of what the space can look like includes floor plans, colour and texture swatches, flooring, lighting, fixture and furniture options; no two “Style Files” are the same! User’s “loves and hates” drive the decision process. As they discover items they wish to purchase, they do so through the website. Products are not inventoried, rather shipped directly from the manufacturer to your door; as a result prices are always less-than-retail. We can’t decide what’s better: having a go-to Stylist and getting even the silliest of design questions answered quickly or the fact users are always saving money?!
This affordable, fun experience seriously takes the frustration out of furnishing a space! It’s like an A-list experience without the red-carpet pricing.
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