Although few fraudsters are happy about this rapid drop in illegal revenues, Fraudlogix and its growing client base could not be more thrilled.
According to the company’s CEO and co-Founder, Hagai Shechter, “The response has been overwhelming. We’ve given our customers 34 million reasons to celebrate.” He adds, “And we expect even more widespread adoption as companies tighten their budgets and look for affordable ways to stop leaks.”
In their quest to “stop leaks,” advertisers and publishers don’t have to look very far. Fraudlogix publishes a running tracker on its homepage (http://www.fraudlogix.com) that provides real-time cost-saving data.
As of 12:30 pm on August 9th 2012, the company had detected 7,207,934 fraudulent transactions, saving its clients $34,598,083 in fake fees.
“We’re about adding value – not just for our clients but also for the customers they serve,” adds Shechter. “When companies can reinvest $34 million in better products and services, everyone benefits.”
With offices in the U.S. and Israel, Fraudlogix is a privately held company that uses proprietary algorithms, internal database cross-checks, and world-class data infrastructure to detect affiliate fraud attempts overlooked by traditional data verification and IP-based systems.