Global Survey of Consumer Shopping Behavior

Aug. 9, 2012 - PRLog -- Today, HuMuch releases the findings of its global survey of consumer shopping behavior and pricing patterns. Among the main findings:

- Nearly 3 out 5 (60%) of consumers stated that price is the most influential factor when determining where to shop

- Only 1 out of 5 (20%) of consumers are always aware or very aware of prices

- Many consumers, 2 out of 3 (65%), are very unaware or do not know prices at all outside their home area


"Our mission is to help consumers around the world," stated Sarah Abuelona, Director of Marketing. "In July '12, we communicated with over 1,000 people across the globe regarding their purchases of everyday goods and services. The results show that consumers care a lot about prices, however price transparency remains very low."


Price is the most influential factor

Consumers shop around before buying everyday goods and services. Nearly 3 out 5 (60%) of consumers stated that price is the most influential factor when determining where to shop. In particular, sales and special offers drive consumers to one store over another. Convenience is by far the second most important factor with 1 out of 7 (15%) consumers. Location, hours of operations, and parking were cited often as the drivers behind convenience. Service was the top influencing factor for 1 out of 10 (10%). Loyalty was the top influencing factor for also 1 out of 10 (10%).


The survey was conducted in July 2012. Communication through phone or email was made with approximately 1,000 people regarding their purchases of every day goods and services. Everyday goods and services was defined as food, shelter, and clothing. To read more about the survey and survey results, see http://humuch.com and http://humuch.wordpress.com