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CLEAN & CLEAR Enters the Teen Fairness Segment with the Launch of CLEAN & CLEAR ‘Clear Fairness"

Product’s unique oil control formula gives longer lasting fairness

PRLog - Aug. 9, 2012 - Responding to the instinctive desire for young women who want to look positive, confident, fun and energetic, CLEAN & CLEAR™ today launched its ‘Clear Fairness™’ range of products. ‘Clear Fairness™’ includes a fairness face wash and cream specially designed for teenagers that lead an active life.

Clear Fairness™ Cream has a special Cherry extracts Formula which gives real fairness and its oil control system controls excess oil, so that fairness lasts longer, allowing young girls to look radiant while they go through their busy daily routine. The promise of long lasting fairness means dynamic young women seeking a fresh and fair look can now confidently go through their daily activities without worrying about their skincare routine. ‘Clear Fairness™’ will be available nationally across all leading stores starting August 12, 2012.

Commenting on the launch of the ‘Clear Fairness™’ range, Tushar Murdeshwar, Vice President, Consumer Division, Johnson & Johnson India Ltd., states, “CLEAN & CLEAR™ has a very strong emotional connect with the young women of today. We understand the needs of the vibrant, socially active, confident young generation and want to take our engagement with them a step further with our latest offering. Our extensive product portfolio makes CLEAN & CLEAR™ a complete teen skin care expert that offers differentiated products that are both functionally and emotionally relevant to our target group.”              

The sticky feel that accompanies most fairness creams attracts dirt and dust particles and over a period of time the skin starts feeling dull and lifeless. The unique oil control formula in the new ‘Clear Fairness™’ cream controls excess oil, so that the skin does not look and feel sticky. Furthermore, the ‘Clear Fairness™’ Face Wash, which cleans the skin of dirt and dust, is a perfect complement to the fairness cream and provides best results when used together.

Dr. Geetanjali Shetty, Consulting Dermatologist, further adds, “Most young women have busy schedules with limited hours for skin care regime. A fairness cream that provides long lasting results means that teenage girls can be sure that the fresh look they have in the morning when they leave the house will remain through their action packed day.”

Clean & Clear™ currently enjoys being the most loved teen beauty brand in the Indian market. Their products are specially designed for young women and are oil-free so that there is no clogging of pores and related skin problems. The result is clean, fair and beautiful skin.

Based on our research, we have a deep understanding of the unique needs of your skin. This has encouraged us  to design a complete range of products for young skin that are oil-free, so they won’t clog pores and cause skin problems – giving you clean, beautiful & naturally fair skin.
That’s why CLEAN & CLEAR ™ is a leading global skincare brand – loved by millions of young women around the world.

For further information, please contact:
Johnson & Johnson Ltd.                    The PRactice
Charlotte Rodrigues                                 Astha Tandan Pereira
Email: crodrig8@its.jnj.com                                                                             Email: astha@the-practice.net  
Phone: +91 22266646261                                                                                 Phone: +91 9820113133

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