In recent interviews, Leger detailed his philosophy by saying, "I was inspired by an approach that focused on leveraging the internet to its full potential to grow my fan-base and kick-start my career. It all centers on creating a community and providing my audience with the most valuable content I can. The hope was that I could find a way to do what I love, and not have to be a ‘struggling artist’ roughing it in the trenches. I was an infantryman in Baghdad for a year, I've been in the trenches! My goal was to create a great relationship with my audience, and give them great stuff that could help them in their careers and improve their lives, through helping demystify the power of the internet and simplify the tactics for marketing their music and building a bigger fan-base."
Leger’s advice to Indie artists who want to follow his lead is to start in the comfort of their own homes. Turn their musical equipment into the MUSICIANS home studio and use their computers and the internet to promote their music and make money in the process. Doing this requires a change in mindset and a juggling of workflow and priorities, but the results are dramatic.
Leger steers clear of hyped up claims or outrageous promises, and instead clearly defines the parameters an artist should follow to create quality content and develop their careers. Leger’s strategy for artists centers on development through songwriting tips, (http://www.jamieleger.com/
Clearly defining a purpose, vision, mission and goals are crucial for artist development. Doing this provides a map for the artist to follow so that they know which skills to work on and where to spend the majority of their time. Success in today’s highly competitive and ever changing music industry requires an artist to understand what they do best and focus on that. This is what leads an artist to greatness.
Creativity in Marketing
It’s no longer enough to be a talented artist. The passion and drive that artists put into their music must be transferred to their marketing efforts. Today, an artist has to take control of their career and be responsible for promotion and outreach.
As Leger explains, "The problem for indie artists and bands, and people producing music in their home studio-isn't with the lack of tools and possibilities, it's with the management, strategy, and focus-needed to understand and apply the appropriate tactics for purposefully and consciously shaping their future and career.” "In a day when the tools and technology saturate the music market, the danger is in losing the clarity of which tools we need to use, and how to use them to work for us in our career. We don't need more tools; we need better knowledge on how to use them, and ultimately how to plug them into the strategy that is best for building an artist/bands DIY career."
ABOUT JAMIE LEGER
Jamie Leger is an Internet Business Coach and Independent Artist (Singer Songwriter) who works with Experts (Authors/Speakers/
Jamie believes in active two way communication between himself and the artist. As an internet expert, Jamie publishes and engages in an ongoing dialog through his website, social media, his acclaimed Newsletter, and of course over the phone/Skype. Leger is a respected DIY Artist and he has been published by hundreds of magazines and authority publications online since 2004. To get his free guide to the home recording studio go to http://www.jamieleger.com/
Those interested in learning more can visit Jamie’s website http://www.jamieleger.com and sign up for his VIP newsletter. Jamie can also be reached at 734.417.0227 for a complimentary strategy session or to voice interest/frustrations.