However, not all failures are destined to stay that way. MBA student Bryce Craig, learned this lesson during his 3 month self-made internship. “I wanted to launch a product on crowdfunding site Kickstarter, and after taking 9 different products through prototype stage, I finally hit one I thought would work. Then my manufacturing partner said it couldn’t be manufactured, so it really took the wind out of my sail. It took a lot of energy to come up with nine patentable products, and the failure rate was getting me down.”
After two weeks of shelving the product, Craig picked it up again and immediately had a breakthrough. “It was like I’d been working on it for two weeks in the background of my mind, and then one day it came to the front as I was staring out my office window. It was a cool experience.”
Craig finished prototyping his invention and completed his goal of launching his i-phone and i-pad organization product, called “Sprocket”
Does Craig have better chances launching on Kickstarter?
Although Craig’s Sprocket campaign has been overshadowed by the 2012 Olympic Games, he has received almost 10% of his fundraising goal in a little over week. You can hear more about his “failure” on his Kickstarter page: http://www.kickstarter.com/
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