Every Door Direct Mail, or EDDM, is a revolutionary direct mailing service introduced by the United States Postal Service (USPS). It enables businesses to expand their reach to entire neighborhoods in their locality rather than specific mailing addresses. The low cost of this service is of particular benefit to small-scale businesses who otherwise could not afford to employ the direct marketing strategy. EDDM charges a nominal rate since they are not going out of their way, but merely delivering the flyers to houses along with their regular mail. They can easily get their products or services noticed by a large number of people. Online advertisements were catchy a few years ago, but have become too common now, and are often ignored by viewers. Through EDDM, postcards and flyers have become the latest marketing fad to promote businesses in a big way.
The Process behind EDDM:
A business, however good, cannot flourish unless it is advertising itself to a large number of people. The more exposure, the better the chances of gaining new clients. This is where the beauty of the EDDM process is of great use. All that the company needs to do is get a postcard or flyer designed, having its name, relevant information about its business, as well as complete contact details such as address and phone number prominently displayed. Once these EDDM postcards and flyers are printed in bulk at a discount price, the post office will mail them to all the residents of the communities living in the vicinity. In addition, some businesses may include some kind of introductory offer, such as a coupon that entitles the holder to a discount or a free gift on making their first purchase. This works as a motivation factor to increase the chances of customer conversion.
The Many Benefits of EDDM:
The low cost of using EDDM is its biggest advantage; a business will have to invest much less this way compared to standard mass mailing schemes. There is no need to apply for a postage permit, so there is a direct cost saving of at least $400, which is a big amount for a new company that is struggling to establish themselves and break even. The cost works out to 15 cents per EDDM postcard or flyer sent in the mail, or maybe even less; the ROI is also much higher in this case. Another great benefit is the time saving in not having to collate and maintain a list of mailing addresses; the postal service simply mails these advertisements to every person to whom they deliver mail on their regular route. EDDM is the solution for mass exposure in the least amount of time.
Egprint.net Printing Services in Miami for enabling EDDM:
While EDDM is definitely a great service, businesses may need the assistance of an online printing company for getting their advertisements done in an EDDM-friendly format. Egprint.net is one such online printing company that offers wholesale services, thereby bringing the overall cost down. The company is based in Miami, Florida but offers an international service. They undertake printing orders for EDDM postcards, flyers, brochures, business cards and many other similar products. Their 24-hour turnaround time is a big plus, along with a very easy process for placing orders on their website. Customers can pick up any of their design templates that are freely available; every order is confirmed by sending a sample before mass printing is carried out. Their competitive pricing is suitable for companies who are looking to market their business on a low budget.
Businesses that should use the Services of Egprint.net tied up with EDDM:
Several types of businesses need widespread reach to flourish; some examples are dentists, hair dressers and restaurants. These can take advantage of EDDM services by ordering products through the online printing company Egprint.net and making their presence felt in the community. Their brand can easily become a household name in this way. Egprint.net will print the EDDM postcards for Miami, so that they can reach each and every person in the area. A good percentage of these recipients are bound to visit the business and possibly use their products and services, which they would have otherwise not known existed.
Getting Set up with EDDM:
Registering with the EDDM Miami service is very easy and quick; the business owner or a representative has to create a USPS business account online using Business Customer Gateway offered by USPS. A customer registration ID will be assigned and needs to be made careful note of, since it will be required on the PS Form 3587. Using the online tool, the business representative can select the mailing routes along which they prefer their postcards to be sent. The tool has the capability of calculating the approximate number of households and businesses in those areas; this gives the business a fair estimate of the postage amount required to mail the postcards. Once this process is completed, the representative can get in touch with Egprint.net to carry out the design of promotional products and their printing services in Miami. EDDM Miami is the best opportunity for your local business to rise and shine, so get in touch with an http://www.egprint.net/