With an existing online service and a team of language learners to look to, Ultralingua began investigating what would best serve online students in late 2010.
Marketing manager Ashleigh Lincoln explained, “We assumed we’d hear that good design and ease of use were important, but it was reliable content that students said they needed most. A lot of information is available online, but so much of it can’t be trusted. We were shocked – students already know have reliable content, so we just set out to make it easier to access it online.”
A team of linguists and language specialists keep definitions and translations up to date in Ultralingua dictionaries. They promise a balance between relevancy, by updating their databases often, and accuracy, by employing only linguistic specialists, that is unique among other language reference options.
The New Design
Under the old model, Ultralingua’
“We knew it had to change - it just didn't work on the internet today” Lincoln said. “Now, you can sign up free to have access to virtually everything you’ll need. Some students will need the grammar references and other premium features, and the Pro account is still there for them.”
Features and Updates
See the before and after here: http://www.youtube.com/
The redesigned online dictionary makes use of advances Ultralingua has made in app technology since their launch in the iTunes App Store in 2008.
More than 20 translation and monolingual dictionaries to choose from.
Verb conjugations in all standard tenses and forms in English, French, Spanish, Italian, German, Portuguese, and Latin.
Instant translation of numbers into text, so users can see how they are written, in fifteen languages.
Favorites are available in Ultralingua for the first time with this launch. Users can mark entries they want to return to later, and organize them in their list for quick reference.
Grammar references with answers to hundreds of usage and syntax questions
This video shows the Favorites feature in action.
Before the launch, visits to the online dictionary already made up about 80% of the traffic to Ultralingua’
Lincoln concluded, “We will listening carefully to the feedback we get from users in the coming months. Close interaction with the people who use our software is what makes it better over time.”
Pricing and availability
Ultralingua Online Dictionary can be found at http://www.ultralingua.com/
Ultralingua makes high-quality mobile applications for people who love languages. We have been developing reference tools for business, education, and travel since 1997.
Our apps are available for iPhone, iPad, Mac, Windows, the web, and other mobile devices. Ultralingua’
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