Predominance of Credit Cards in Japan and Third-Party Payments in China
In Japan, every resident had on average more than six credit cards in 2011, which was the most popular online payment option there. Japan is the largest online shopping market in the Asia-Pacific region, which could have been one of the reasons for PayPal to enter the market via a joint venture with Japanese Softbank in May 2012. So-called third-party payments, where a third party acts as a middleman, are especially popular in China, with Alipay accounting for the biggest market share in this sector.
Popularity of PayPal in Asia-Pacific Region soars
According to the "Asia-Pacific Online Payment Methods 2012" report by yStats.com, in 2011, credit cards were the most frequently used E-Commerce payment method in South Korea, followed by bank transfers. In India, neither E-Commerce nor online payment methods are widespread, while many banks in Vietnam have been partnering with online payment providers in 2012. Since July 2012, PayPal has also been active in Malaysia, where the company began offering mobile payment options in cooperation with Malaysia Airlines for flight bookings. In Australia, PayPal was the most popular online payment method in 2011, ahead of credit card payments.
The development of online payment markets in the Asia-Pacific region varies widely. Whereas credit cards and third-party payments are very popular in many countries, in other countries, such as India, online payment methods do not yet play a significant role.
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