The process includes a comprehensive website design targeted to specific geographic markets, thorough optimization of local business listings (including Google+ Local), and highly targeted link building strategies for continued growth.
"By focusing our internet marketing and SEO strategies to local markets, insurance agencies are able to expand their reach online and reach consumers who aren't just looking for basic insurance quotes," said Paul Dumas of Optimized Local Search Services, LLC. "The agencies can gain a competitive advantage and attract consumers who prefer to work with a local agent rather than a website and an 800-number."
The goal for the campaigns is to allow a local insurance agency to reach customers searching for "auto insurance quotes in Lewisville, TX" or "homeowners insurance quotes in Denton, TX" as opposed to someone simply looking for general insurance quotes online. With the continued growth of mobile search and the increase in local searches on traditional search platforms, local businesses are far better equipped to compete with national competitors with localized SEO. For instance, the corporate sites for Allstate or Geico are simply not targeting organic search results for insurance-related searches that are geo-specific.
Using the localization strategies, the site http://www.MarkTuckerInsurance.com experienced nearly a 400% increase in organic search traffic within the first 45 days of implementation. Within the first 30 days, the site ranked in the top 10 of Google organic search results for 31 of 51 top geo-specific keywords.
With measurable success with insurance markets, Optimized Local Search Services, LLC looks to apply its localization techniques to other highly competitive markets such as SEO for Real Estate Agents.
About the Company:
Optimized Local Search Services, LLC is a Lewisville, Texas based website design and search engine optimization company that serves exclusively local, small businesses and non-profits. Visit http://www.optimizedlocalsearch.com for additional information