“We are extremely excited to launch One North Interactive today. Our clients’ interactive needs have evolved over the past few years. Global expansion, competitive markets and emerging technologies are forcing more complexity around how firms use interactive media for business growth. We’ve seen the need for more sophisticated technology, user experience and interactive design to help our clients meet their ambitious goals, and determined that being an independent business would best enable us to be singularly focused on servicing the interactive needs of our clients,” stated John Simpson, One North’s new CEO. “While our immediate focus is to ensure a smooth transition for our clients through our continued close partnership with Thomson Reuters, the entire One North team is energized to redefine how we partner with our clients before, during and after each engagement to deliver impactful web and interactive marketing programs.”
“We will work closely with One North Interactive to ensure a smooth transition for our shared clients, and to help John and Jeff build upon the legacy of innovation and creativity that has always distinguished Hubbard One’s best work,” said Allison Guidette, managing director of the Thomson Reuters Large Law business unit. “We will support and enhance the Thomson Reuters business development applications that integrate with One North client websites, and will continue to provide hosting out of our data centers. And, we’ll collaborate on client projects where we have a mutual interest. More than anything, our shared focus will be on our clients’ success.”
In addition to Simpson and Hirner, the One North team includes other experienced Hubbard One Interactive leaders, including Kalev Peekna, Nate Denton, Ryan Horner, Jennifer Bullett, Bill Nelson, Brad Vesprini and Dawn Michalak.
The transaction is expected to close on October 1, 2012; financial details were not disclosed.