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EUCALAN® to Release New Scent Formula with Designer Kristin Omdahl

Eucalan® Delicate Wash has teamed up with television personality and knit & crochet designer Kristin Omdahl to create Wrapture, a sensual new fragrance in the Eucalan® family of products.

PRLog - Aug. 7, 2012 - Eucalan® Delicate Wash has teamed up with television personality and knit & crochet designer Kristin Omdahl to create Wrapture, a sensual new fragrance in the Eucalan®  family of products.
Inspired by the romantic scent of Jasmine, Wrapture is the first formulation with essential oils. The highly
concentrated yet mild and eco-friendly formula is free of bleach and phosphates.

“When I was approached by Eucalan to create my own scent, I was thrilled” says Kristin Omdahl, creator of Wrapture, “I’ve been a Eucalan enthusiast since its inception and really believe in this product.  I live in southwest Florida and am surrounded by the intoxicating scent of Jasmine so infusing my own romantic sensibility came easily for me. “

Like all Eucalan® products, Wrapture is best for lingerie, hosiery, loungewear and swimwear and is especially useful in helping to preserve the original tension on elastic products.  Using Wrapture preserves the life of specialty materials such as Lycra® and nylon, silk, satin, cotton, organza, lace, cashmere, jersey knits and embellished items. It is also ideal for washing baby items such as wool diaper covers, stuffed animals and nursing bras.
Eucalan® is ideal for hand washing in a basin or for top and front-loading washing machines. With no rinsing required, consumers save on both water consumption and electricity.  Wrapture will be available in the same sizes as the other original Eucalan scents:  16.9 oz and 3.3 oz recyclable bottles as well as the travel ready single use pod.

Kristin Omdahl began her career in the Knitting and Crochet community as a designer and teacher but quickly took the industry by storm as her designs gained in popularity.  Kristin’s books and DVD’s are often chart-toppers including  "Seamless Crochet" (Interweave, December 2011), "A Knitting Wrapsody" (Interweave, January 2011), and "Crochet So Fine" (Interweave, July 2010).  Kristin's work has appeared in numerous fiber-related publications and she appears in every episode of Knitting Daily TV on public television as the show's "Crochet Corner" expert. Her most recent foray into teaching includes Craftsy.com, a site focusing on interactive web-based video tutorial series and she recently became the video spokesperson for Red Heart Yarns.

Wrapture will be appearing in stores in the fall of 2012. Look for Kristin Omdahl’s Wrapture in the Eucalan® Delicate Wash booth at CurveNV and CurveNY where Kristin will also be making a special appearance. For complete event listings, please visit Eucalan.com.

Having recently celebrated its 20th anniversary, Eucalan® Inc is a family owned and operated company. They are credited as the founder of the no-rinse laundry concept and a leader in the delicate wash category in North America. Additionally, every component of the Eucalan product line is manufactured within an hour of the home office, reinforcing Eucalan’s commitment to the environment.

Media Contact:
Leanne Pressly, 719-539-3110 (direct) / E-mail: leanne@thewoolwideweb.com
Eucalan®  Contact:
Jennifer Edgar, Managing Director, 1-800-561-9731, extension 103
For further information, visit: www.Eucalan.com

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Source:Eucalan Delicate Wash
Location:United States
Industry:Laundry, Lingerie
Tags:laundry, lingerie, knitting, eco friendly
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