The creative agency for the commercial is Equus Red Cell and it is produced by Frog Unlimited. The 60 second commercial highlights the fact that Matrix data services cost users just 1/10th the price of International Data Roaming Charges.
Using data services such as downloading emails, browsing or using BBM on a Smartphone while traveling abroad can be very expensive as charges as levied on a per MB basis on International Roaming. Activating data services with a Matrix SIM card on a Smartphone costs customers one- tenth the cost of International Data Roaming charges that helps customers save more when travelling abroad.
The TVC follows a conversation between two wives waiting for their husbands at an airport with one showing the other pictures of accessories her husband has bought her on his trip abroad. The other wife complains that despite her husband being on a business trip abroad since past 10 days, hasn't called/BBMed her at all primarily because of high International Roaming rates. The first wife then informs her about the benefits of using a Matrix Cellular SIM card while traveling abroad.
Mr. Arun Batra, CEO, Matrix Cellular (International)