The TVC hit screens across the nation on August 1, 2012 and ispresent across 60 television channels.
Speaking on the launch of the new TVC Chandramouli Venkatesan, Director, Snacking & Strategy, Cadbury India, comments “The bite size format of Cadbury Dairy Milk Shots allows it to be an easy alternative to ‘snacking’
Abhijit Avasthi, National Creative Director, Ogilvy India adds, “The Shots proposition of 'mann mein ladoo phoota' has been a resounding hit with the youngsters. To talk about the ‘Shots with Friends’ pack we decided to build on the same with the slant being on a group of friends wishing for something fantastic instead of an individual. Also, we thought it would be sweet and charming to tell the story with a group of girls instead of making it male-centric. It's turned out much funnier than we had imagined and Anuraag Kashyap's cameo is the icing on the cake.”
The opening of the TVC shows Anurag Kashyap struggling to find the perfect actresses to cast in his upcoming film. As he sits in a café describing his dream cast on the phone, he realizes they are much closer than he expected. The young group of girls on the neighboring table is ecstatic, to say the least, when they hear the director describe someone that looks exactly like them. The ‘chocolate ladoos’ that are a part of each character’s thought bubble act as the ‘sweet’ metaphor that symbolize and connect the range of positive emotions they experience. The closing VO summarizes the mood of the TVC, “Dosto ke saath kuch meetha ho jaye”
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ABOUT CADBURY INDIA
Cadbury India Ltd. is a part of the Kraft Foods Group. Cadbury India operates in five categories - chocolate confectionery, beverages, biscuits, gum and candy. In the chocolate confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Halls, Éclairs, Tang and Oreo.