Health & Wellness Channel® Announces Launch of Retail Shopping Website ShopHWC.com

Health & Wellness Channel®, a division of Health & Wellness Network, Inc.® announces the launch of their retail website, ShopHWC.com.
 
Aug. 7, 2012 - PRLog -- Health & Wellness Channel®, a division of Health & Wellness Network, Inc.® announces the launch of their retail website, ShopHWC.com. The site, which boasts an offering of health and wellness products across categories like books, electronics, fitness, beauty and wellness, yoga, workout equipment and clothing, and nutritional products, guarantees (http://www.shophwc.com/articles.asp?id=257) to be the lowest cost supplier of health and wellness products on the internet. In addition, unlike any other retail website, ShopHWC.com offers only products that the employees, friends and family (EF&F) of the network also use. These are known as “HWC Approved” (http://www.shophwc.com/category-s/1901.htm) products and are all accompanied by an EF&F review, which also includes the demographics of the reviewer so that shoppers will know a little about the person reviewing the product. “We feel it is important to know who is recommending something to you,” says Randy Gruber, who is HWN’s VP of TV Operations & Marketplace. Gruber, who spent 19 years at Home Shopping Network, knows a little about selling product. “Because our reviewers are all either employees
or their trusted friends and family our ‘HWC Approved’ section is growing steadily. It takes time to get the reviews collated and uploaded to the site, but they’re coming.” There are currently 300 items for sale on the website with plans to add 20-30 each day until the site reaches 3,000-4,000 approved health and wellness items.

All shoppers in August who purchase $50 or more from the website also receive a free copy of CNN Chief Business Correspondent Ali Velshi’s book “GIMME MY MONEY BACK: Your Guide to Beating the Financial Crisis” to assist them in stretching their household and disposable income. “We’re hoping the free $15 gift (which includes shipping) will encourage people to visit our store and realize that we’re not only committed to providing them with the absolute lowest costs on products that enable and encourage them to live longer, healthier lives, but that we will do whatever it takes to get their business and establish our brand,” says founder Drew Nederpelt, who himself lost 50 lbs. in the first year after starting Health & Wellness Network in 2011. “Getting in shape and living a healthy life shouldn’t be predicated on your bank account. Everyone should have access to affordable, sustainable and life affirming health and wellness products and education,” says Nederpelt, who explains that the company is working on developing a private label line under the Health & Wellness Channel banner. “One way in which we can keep costs down for consumers is to offer our own line of proprietary nutritional, fitness, and wellness products that don’t include a third-party margin. If we make the product, the consumer doesn’t have to pay our margins as well as the vendors’, and that keeps costs way down,” says Nederpelt, who oversaw the development of Wal-Mart’s store brands Great Value and Sam’s American Choice at their headquarters in Bentonville Arkansas in the early 90s.

And the first product to be developed in the store brand? “Why, an all-natural energy drink, of course,” says Gruber, who expounds that because of people being stretched so thin, the first thing that typically goes by the wayside is good eating and exercise. “If you’re so exhausted by the time you get home that you just feel like flopping on the couch and ordering pizza, that does no one any good,” says Gruber. The natural energy drink will be powered by a substance that the Journal of Thoracic and Cardiovascular
Surgery calls “an effective free radical scavenger and an antioxidant and energy precursor.” Says Gruber, “We think this will be a game changer and we’re delighted to be developing this product, as well as many other cutting-edge products, for our proprietary brand.”

For more information contact Lauren Fontaine at lauren@hwchannel.com.

For advertising opportunities contact adsales@hwchannel.com

To submit your product fill out the Product Offering Form here or email vendors@hwchannel.com
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