The Naked Wine offering differs quite a lot from other wine investment funds, as customers can help to choose which small winemakers the firm invests in. They become ‘Angel’ investors to help these small and niche winemakers produce more wine, and they receive bottles in return.
These bottles can, due to their rarity, become quite valuable – making the whole process a realistic option for alternative investors looking to diversify their portfolios, claims AAA. The alternative investment advocacy group supports a wide range of alternative asset classes and claims that wine is fast-becoming a popular option for many people who want something tangible in return for their investments.
The latest move from Naked Wines will see the firm invest more than $7 million in independent US and Australian wine producers. The Angels commit to investing small amount each month and receive a discount off the regular price of the wines produced in return.
AAA’s analysis partner, Anthony Johnson, said, “The Naked Wines brand had a good way of engaging investors by encouraging them to get involved in social networking and discussion forums. The fact that they even have the opportunity to choose where the investments go is also a major perk.”
AAA claims that more and more people are becoming interested in alternative investments in response to the global economic crisis and the general volatility of the equity markets.
Forestry investment is one of the main areas of interest for AAA. It claims that investing in sustainable plantations run by firms like Greenwood Management in Brazil and elsewhere is an ethical option and one that can generate generous returns. Forestry investment also helps to boost habitat for wildlife, claimed Mr Johnson.
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