Art Expressions Gallery Announces an Art Marketing Workshop: How to Get Your Work Seen and Sold

Aug. 6, 2012 - PRLog -- Southern California artists can learn how to implement the best tools and techniques to set, track and achieve personalized art career goals. They will leave the workshop prepared with the knowledge and ability to integrate their marketing activities into a scheduled cohesive plan that leads to their desired results.

The difficulty in gaining recognition for their art frustrates many fine artists. Through experience, most know their work sells well when enough appropriate buyers see it. Workshop attendees will learn how to target the right prospects, and how to create and coordinate art-marketing plans designed to reach and influence their best prospects.

Judging the Opportunities Is the First Step

Artists’ success depends on discovering reliable ways to develop consistent sales. With so many choices, finding the most affordable and cost-effective marketing opportunities is difficult. Today’s business climate adds to the challenge. In the workshop, attendees will determine the best marketing opportunities based on a candid evaluation of their skills, resources, and capabilities.

The workshop outline for artists learning is:

SESSION ONE - Art Career Goals
•   Exercises for setting goals
•   Why they are important and how to use them
Assessing Your Resources
•   Identifying your strengths and weaknesses
•   Leveraging new available resources

SESSION TWO - Making Work that Sells
•   Picking a style that works for you
•   Posterity versus prosperity
Marketing You
•   Visibility – Credibility – Profitability
•   Personal branding – developing an overall encompassing identity

SESSION THREE - Grassroots Marketing
•   Basic foundation – building a local/regional following
•   Developing circles of influence
Networking and Referrals
•   Formal networking – knowing what to say  in any situation
•   Asking for referrals with poise and confidence

SESSION FOUR - Evaluating and Harnessing Marketing Tools
•   Traditional tools, e.g., advertising, press releases and publicity
•   Digital tools, including websites, blogs, email marketing and social media
Strategic Synergistic Marketing
•   Developing a rolling 24-month marketing plan
•   Planning events to pinpoint and synergize all your marketing plans.

Attendees Benefit from an Experienced, Knowledgeable Presenter

Barney Davey will lead this informative art-marketing workshop. Since 1988, through his bestselling art marketing books, blogs, and workshops, Davey has helped thousands of visual artists craft effective ways to get their work to market. His has contributed numerous articles with invaluable art marketing advice in leading art business magazines including Art World News, Art Business News, and The Artist’s Magazine.

In contrast to thousands of workshops and courses to help artists learn new artistic techniques, there are few opportunities to learn practical art marketing skills. Seeing the need and demand for such information, the highly regarded, San Diego-based Art Expressions Gallery worked with Davey to develop and promote a series of live workshops to help artists grow awareness and sales by initiating a custom, comprehensive art-marketing program.

Personalized Marketing Plans Make the Difference

Rather than using a one-size fits all approach, the workshop will help artists determine the most appropriate art marketing tools for their circumstances. They will learn how to streamline and manage their marketing processes. The workshop’s goal is to raise artists' confidence through the realization that by focusing their marketing they will spend less time marketing and still produce satisfying sales results.

Rather than using a one-size fits all approach, the workshop will help artists determine the most appropriate art marketing tools for their circumstances. They will learn how to sreamline and manage their marketing processes. The workshop’s goal is to have artists realize by focusing their marketing they will spend less time to produce satisfying sales results.

To watch an in-depth overview of what will be covered and how artists can benefit from their participation in the workshop, you can view a YouTube video:http://youtu.be/it9wYDcpqAk



The site, times and registration links for this four-hour intensive workshop are:

San Diego -  Art Expressions Gallery,  52645 Financial Court  San Diego, CA 92117
(858) 270-7577
Hours: 9:00 pm – 1:30 pm. (Half hour lunch break)
Register: http://www.barneydavey.com/art-marketing-workshop-san-diego/

Patty Smith, owner of Art Expressions Gallery, is the proud sponsor of this project. She is a long-time successful gallery owner and supporter of the arts in greater San Diego.  

Seating is limited. It is advisable to reserve your spot early. Bring a brown bag lunch or order a sandwich, chips, and dessert with beverage for $8.00.