Amour Genesis Selected as Official Spokesmodel for “She’s In Color” Campaign

Aug. 6, 2012 - PRLog -- Chicago, Illinois – Chicago “It Girl,” Amour Genesis has been chosen to be the official Spokesmodel to represent the new women’s empowerment campaign, She’s In Color. The campaign was created by image consultant and fashion stylist, Aaja Corinne to encourage women to embrace their individuality and purpose. Having just recently launched in July 2012, She’s In Color has already created a major buzz in Chicago.

Amour Genesis is known in the Chicago area for her popular show, “The Glamorous Life” and hosting some of the best events in the city. Her brand focuses on uplifting women and teen girls and encouraging them to “Love Being Beautiful.” When approached for the opportunity to be the spokesmodel for the campaign, there was no hesitation on her part. “I am honored to be the official spokesmodel of the "She in Color" campaign because I want to further my mission of empowering and inspiring women around the world to embrace their individuality, love being who they are and being fearless in pursuing their goals. I'm confident that my partnership with "She's in Color" will positively impact women globally and help us to embrace our femininity and uniqueness,” said an excited Amour Genesis.

When asked the deciding factor in choosing Amour Genesis to represent the campaign, Aaja Corinne said, "I am ecstatic to bring Amour Genesis on board as the official spokesmodel for She's In Color Women's Empowerment Campaign. I truly believe that she embodies what the campaign is all about and will serve the mission well as we seek to inspire women all over to embrace their individuality and purpose. She’s In Color has already featured four influential, Chicago women in the campaign and has major plans in the works to expand nationally.

Fans can follow Amour Genesis on Facebook and on Twitter @AmourGenesis. For information on the Amour Genesis brand, visit: www.amourgenesis.com. For bookings and press inquiries, please email msummerville@itfactoragency.com. For updates on the She’s In Color Campaign, follow on Facebook and Twitter @ShesInColor.

About Amour Genesis:
The Amour Genesis brand caters to women of all different ages, ethnic groups, physical appearances, social backgrounds and sexual orientations. With the creativity and success of her entrepreneurship, beauty and fashion blogs, and talented spokesperson and brand ambassador work, women from all over the world will be inspired to embrace their true beauty, be confident, and most importantly love who they are.

About She’s In Color:
She’s In Color is a women’s empowerment campaign designed as a call for women of all ages, nationalities, and different walks of life to embrace their individuality and purpose. She's In Color Women's Empowerment Campaign was created by Aaja Corinne The Brand.