The rise of the discount voucher
Since 2010, discount vouchers have provided a popular and viable alternative to the credit centric mentality which has been encouraged by the media and the banks ,and is often cited as one of the major causes of global economic strife. Instead of 'buy now, pay later,' discount vouchers allow consumers to simply 'buy now and pay less' leaving them without the guilt which often comes with having to put items on a credit card because of lack of funds. The 2009-2010/2010-
Overcoming obstacles, broadcasting benefits
Discount codes and vouchers were first connected to fashion benefits, with many of the expensive high-street stores such as Debenhams, Le Redoute and Miss Selfridge on board, looking for innovative new ways to draw in custom following the onset of the recession. Moreover, with the general public equally concerned about whether they could afford the clothes that they had so easily purchased before , the prospect of no strings attached discounts proved comforting to say the least, but it remained to be seen whether these vouchers and codes would be a craze or a permanent tool for saving money, with the major discount sites offering deals in one of three ways; crowdsourcing, where deals are only available once a target number of people has been reached, daily deals, where exclusive and often high-end deals are available for one day only, and general voucher code sites, where up and coming deals are listed in a directory for consumers to browse.
Three years after the idea of discount sites caught on, crowd-sourcing and daily deals websites find themselves under investigation by watchdogs for failing to deliver the affordable, high calibre discount opportunities that they confidently promised, the discount codes and vouchers sites are still thriving as successfully as ever. The secret which affords them greater longevity and popularity is very simple. Rather than striking up luxury deals with shops based on how many deals they can sell and how much profit can be made, the allure of the unpretentious discount voucher websites is that their only purpose is to inform consumers of the deals that shops put on of their own accord. This means that pleasing customers can take precedence over thwarting competitors because the point is not to offer unique opportunities for those who have lots of friends, but to provide links to deals which would benefit a wide range of people, making them popular with many more people than the specialist deal sites can manage to lure in.
Most recently, these benefits also extend to grocery shopping, which is particularly useful in light of the fact that the cost of living is reportedly increasing at up to four times the rate of British inflation, having already gone up by eleven percent since this time last year. Such grocery vouchers often include concessions such as money off large joints of meat at shops such as Asda or thirty percent off selected grocery items at Tesco. While these offers might not equate to luxurious privileges, for many families these kinds of discount vouchers and codes could mean the difference between being able to buy nutritious meals and having to make stringent budget cuts and eat lower quality food. Furthermore, since voucher codes can now be used to reduce the cost of household bills, it is easy to see why vouchers might prove more appealing than more extravagant deals in time of hardship.
As well as helping to fulfil everyday needs , discount vouchers and codes are also becoming increasingly useful in funding more leisurely pursuits such as day trips to theme parks and manor houses and holidays abroad. Since the majority of people work strenuous hours and still find it difficult to find money to go on trips for their own recuperation and leisure, discount vouchers have proven popular with holidaymakers, making the dream destinations that seem so far out of reach on a modest budget that much more affordable with vouchers and discount codes for leading travel companies and holiday insurance firms.
The journey of the discount vouchers and codes website from unknown entity to global success has so far been facillitated by word of mouth in a dark period of economic history. Yet while it is hoped that the recession will soon come to an end, experts anticipate that the discount industry will continue to flourish as executives seek to diversify the products and services which they currently have on display. This means that no matter what the financial climate of the country might be, consumers will still be able to make sizeable savings on their every purchase with the right vouchers.