The dramatically redesigned site, designed and created by the Metal-Era’s in-house Product Management and IT teams and their outside marketing team, Trungale, Egan + Associates, captures Metal-Era’s forward–thinking vision and commitment to the growing needs of its customers. Based on a design that allows users to quickly find the content they are looking for, the new site offers:
• Updated product images and illustrations that showcase unique product components
• Streamlined searching and more intuitive navigation
• Interactive displays and tools using multimedia technology
• An overall fresh, updated look and feel
“We are extremely happy with the new website,” says Tony Mallinger, President at Metal-Era. “The updates are extremely comprehensive and user-friendly. It really reflects our mission of innovation and providing industry-leading resources for our customers.”
The new site displays the overall updated look of the Metal-Era brand, including interactive content, new literature, new product logos, new product and project images, bold colors and a clean, fresh design. The micro-site structure allows for enhanced organization of information throughout the website, making locating information an easy process.
The new website is available immediately at www.metalera.com.
About Metal-Era, Inc.
Celebrating over 30 years of unequaled service in the industry, Metal-Era provides a wide selection of engineered roof edge systems designed to meet the roofing industry’s strictest standards. In 2006 Metal-Era introduced an innovative line of airflow products, to provide commercial buildings with proper intake and exhaust venting. Metal-Era employees and its nationwide network of experienced representatives and distributors are dedicated to providing superior products and personalized service. For more information about Metal-Era, visit www.metalera.com.
