La Fresh® Eco-Beauty® Waterproof Makeup Remover Wins Prevention’s 2012 Beauty Awards

Aug. 3, 2012 - PRLog -- CHINO, Calif. (August 1, 2012)– La Fresh Group (www.lafreshgroup.com), the leader in convenient, travel-friendly personal care wipes, announced its La Fresh® Eco-Beauty® Waterproof Makeup Remover Wipes has won Prevention Magazine’s 2012 “Celebrate Your Beauty” Award for Best Makeup Remover.  

Prevention’s awards are completely objective, with winners in four categories chosen from 130 finalists that were evaluated by a panel of judges and tested by readers under the supervision of dermatologists.

“With the help of 275 readers and 10 dermatologists and chemists, Prevention evaluated 19 makeup removers this year, and La Fresh’s came out on top—truly an accomplishment,” says Jennifer Goldstein, the magazine’s beauty director.

“Prevention magazine’s readers represent exactly the type of demographics our products are designed for --women leading the active lifestyle who are seeking easy-to-use, high quality beauty care solutions for their everyday lives. Our Eco-Beauty® line speaks to that,” said Eve Yen, founder of La Fresh Group.  “La Fresh® Eco-Beauty® Waterproof Makeup Remover Wipes, along with all of our other products use the highest-quality ingredients while staying true to our corporate green initiative, and because of that, we’re extremely proud to receive this prestigious award from such a highly-read publication.”

La Fresh® Eco-Beauty® Waterproof Makeup Remover Wipes instantly dissolve resistant eye and lip makeup, without leaving greasy residue.  No pulling or tugging that may cause irritation.  These highly natural wipes refresh and nourish the delicate eye and lip areas with a luscious six-oil blend of olive, jojoba, sesame, grapeseed, vitamin E and lavender.  They are available in 24 count resealable pouches and freshly sealed, individual portable sachets.

All La Fresh® Eco-Beauty® products feature 100 percent biodegradable wipes and are free of parabens, sulfates, triclosan, dyes, PEGs, artificial fragrances and animal byproducts. These wipes are pre-moistened to eliminate the need for water.  La Fresh products are available in select retailers nationwide and by visiting www.LaFreshGroup.com.

ABOUT LA FRESH GROUP:
Based in Chino, California, La Fresh Group, Inc. was founded in 2007 to offer unique skin care, cosmetics and travel amenity wipes to those who seek quality, simplicity and the freshest experience from their personal care products. Distribution spans the United States and international territories in specialty stores as well as online. The La Fresh® promise is to provide better products with better design at a better value for a better world.  For more information, telephone 1-888-5-LA-FRESH or visit www.LaFreshGroup.com.