PLR materials can save you a great deal of time and research, but you need to be careful that the content you buy is high quality.
"Private label rights content often gets a bit of a bad rap," says John Lenaghan from the Platinum PLR Store. "There is a lot of low-quality junk out there and that's the only point of reference for many internet marketers."
In some cases, these packages have been passed around for months or even years, and the content is either outdated or so widespread that it's of little or no value to anyone.
If you're looking for PLR content to use in your own business, there are several things to watch for:
- "Freshness" of the content.
- Is it an "evergreen" topic?
- How you can use the content, according to the license.
Ideally, you want content that is relatively fresh, that is, it hasn't been around for so long that many other marketers will already have published it. And you also want content that is evergreen, meaning it won't change too much over time.
For example, if you're working in markets like computers or technology, content is not very evergreen. Things change quickly in these markets, so you need to ensure you're getting PLR content that is not outdated or obsolete.
"Many marketers make good money using private label rights content," says Lenaghan. "The secret, like anything else, is to ensure that you're using high quality content that will be of value to your audience."
PlatinumPLRStore.com, established in 2011, offers high-quality private label rights content in various formats including text, audio and video. Visit http://www.platinumplrstore.com to check out our full catalog.