The highly anticipated video was filmed last summer in Philadelphia and premiered this year at the 2012 Philadelphia Independent Film Festival . "It's Over Now" is the group’s second official music video and follows the unpredicted commercial success of their video for the hit single “Make Up Girl”, which was nominated for Logo's "The Click List" Top 10 Videos of 2009 and was also honored as Best Music Video of 2008 by the Afterellen.com Visibility Awards. Dorian G. Stone, director of the “Make Up Girl” video, returned to helm the new project, in collaboration with Director of Photography Mike Hechanova of UrbanMouse Productions, an independent film and video services boutique based in New York City. The project utilized the revolutionary Sony RED ONE digital cinema technology. The production team also included videographer Vince Wright, of Wright Films and R.Brian Chacon of RBC Production Management handling set design.
The new KIN4LIFE CD, "Money Brings Trouble" , is scheduled for release later this year.