The campaign is scheduled to air during broadcast coverage of various Summer Olympics events, and is designed to introduce Huawei’s global innovation in information communication technologies to viewers in North America.
“The ads are designed to strengthen Huawei’s brand awareness in North America as one of the world’s fastest-growing technology solution providers,” said Ray Baird, co-founder and president of RiechesBaird. “The key to their long-term success is building out their global expertise in the United States and educating the West about their worldwide contributions to enriching people’s lives through their technology. Millions of viewers will be watching the 2012 Summer Olympics, and this campaign is a great way to educate that important audience about Huawei.”
RiechesBaird identified the most significant components of Huawei and its brand family, and established the overarching brand positioning “What’s Possible” that demonstrates Huawei’s core principles – innovation, responsiveness and a visionary approach – and embodies the existence when you dream of the future and deliver on reality.
“Huawei is continuing to innovate and create new business models and markets,” explained Baird. “Their ability to re-think possibilities and transform markets is incredible. The biggest challenge they face is a lack of awareness and misperceptions, which this campaign is strategically designed to address. The new campaign and brand positioning delivers on Huawei’s promise to ‘enrich lives through communications’
RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp, and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts.
Known worldwide as a firm that understands the North American market, RiechesBaird has partnered with many of top Asian companies, providing corporate brand positioning and strategy that allows them to successfully set themselves apart from the competition. Huawei Technologies USA joins, Toshiba, Toyota, Hitachi Consulting and Sharp – just to name a few – as Asian companies who have relied on RiechesBaird’
Their success stories helped secure RiechesBaird’
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-