American Health and Beauty, the online magazine that provides consumers with information about cosmetic procedures, is seeing great demand for their videos. "Our readers are looking for information on these procedures, the doctors that perform them, and a visual reference of the results", says Editor-In-Chief Keith Veseleny.
Before video was widely used, photos of before and after results paired with testimonial comments were really all a potential patient had to judge by. Veseleny says that, through video, consumers can gather more. "In some cases, the videos offer a visual of what to expect during the procedure. You get to meet the doctor and hear their first hand experience".
The videos available on the American Health and Beauty YouTube channel ( http://www.youtube.com/
One particular dermatologist featured in an American Health and Beauty video gained national exposure on the Doctor Oz show because a producer had seen our footage. Others have been able to use the videos as content to increase activity on other social media platforms, resulting in improved web presence. From familiarizing patients with doctors and procedures to increasing reach with a new medium, videos seem to be working for American Health and Beauty ( http://www.americanhealthandbeauty.com ). With all of the information patients have to sift through, having the technology of video available to deliver concise information is certainly an added bonus for patients and doctors alike.