American Health and Beauty Uses Videos to Educate Consumers and Provide Exposure for Doctors

PRLog (Press Release) - Aug. 6, 2012 - As of May 2012, the number of unique visitors to YouTube is reported to be 106.7 million per month. Most of the websites for major news outlets have heavily incorporated video, with local affiliates following suit. As video is becoming a major aspect in the way we receive news, purchase products, and interact socially there is no surprise that those who are leveraging this popular tool are seeing favorable results.

American Health and Beauty, the online magazine that provides consumers with information about cosmetic procedures, is seeing great demand for their videos. "Our readers are looking for information on these procedures, the doctors that perform them, and a visual reference of the results", says Editor-In-Chief Keith Veseleny.  

Before video was widely used, photos of before and after results paired with testimonial comments were really all a potential patient had to judge by. Veseleny says that, through video, consumers can gather more. "In some cases, the videos offer a visual of what to expect during the procedure. You get to meet the doctor and hear their first hand experience".

The videos available on the American Health and Beauty YouTube channel ( http://www.youtube.com/user/AmHealthBeauty )  have so far gained upwards of 118,000 views. These videos have proven helpful not only for patients with questions about procedures, but also for doctors. Giving doctors the ability to reach unlimited potential viewers through this engaging outlet is helping many connect with patients on a larger scale.

One particular dermatologist featured in an American Health and Beauty video gained national exposure on the Doctor Oz show because a producer had seen our footage. Others have been able to use the videos as content to increase activity on other social media platforms, resulting in improved web presence. From familiarizing patients with doctors and procedures to increasing reach with a new medium, videos seem to be working for American Health and Beauty ( http://www.americanhealthandbeauty.com ). With all of the information patients have to sift through, having the technology of video available to deliver concise information is certainly an added bonus for patients and doctors alike.