UK Fashion Boutique Enjoys the American Prom Invasion

Aug. 3, 2012 - PRLog -- A new study has uncovered just how much parents are spending to give their child the prom night of their dreams. With an average cost of £209 and some parents going into the £1000’s it has become an expensive rite of passage for British teens. Essex based fashion boutique Pushka has witnessed first-hand the booming prom industry and offers a wide range of glamorous dresses to cope with the demand!

Along with the must have prom dress, the study shows that parents are also shelling out for beauty treatments, transport and accessories in order to ensure that their offspring look their best. The US style prom has now become a standard affair for students celebrating GCSE results, spurred on by American reality shows and teen movies; every aspect of the American tradition is now being embraced by 85% of British schools.

Pushka constantly add to their extensive collection of prom dresses in order to keep up with the ever expanding UK prom industry. Owner Heidel Cambell has put together a collection of prom dresses from some of the best homegrown and international designers. Her Essex based boutique is designed to be more of an experience than just a standard dress shop. Customers are encouraged to come in and try on the dresses and enjoy finding the perfect gown for their special night. Their online boutique has also proved popular, offering an extensive range of gowns available to buy online at affordable prices.

With competition running high between parents trying to ensure that their child looks the best on their special day, it is no surprise that British retailers are enjoying the increase in sales during prom season. From stretch Hummer limos to custom made tiaras and after prom events, the list of prom essentials keeps on growing.

For more information about Pushka Fashion, visit http://www.pushkafashion.co.uk