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‘Bonjour Betty!’ – Skinner’s Brewery Exports to France

Skinner’s Brewery are proud to announce that they are exporting their Cornish ale to France.

Skinner's fans, the Falmouth Marine Band, celebrate outside WBS in Roscoff
PRLog - Aug. 2, 2012 - Skinner’s Brewery is exporting three of its ales to France for the first time this month.  Over 2000 bottles will cross the Channel to be sold in Brittany.  The chosen beers are Cornish Knocker, Heligan Honey and the award winning Betty Stogs.  

The ales will be sold at the Wine Beer Supermarket (WBS) in Roscoff, next to the ferry terminal and well known for the big red London bus that sits outside it.  The supermarket has agreed to stock Skinner’s ales following repeated requests from ex-pats living in Brittany.

Chris Bullimore, UK Consultant of WBS explains.

“I asked customers passing through the store over a three month period which brewery they considered to be the best in Cornwall.  Skinner’s Brewery was the overwhelming favourite, despite stiff competition.”  

He continues,

“From a personal point of view, I love the Skinner’s range; not just for the interesting, well thought out packaging but the sheer quality of brewing. I'm convinced the Bretons will love them too.”

Steve Skinner, Chief Executive of Skinner’s Brewery, also believes that the Cornish ales will go down very well in France.

“It’s not just expats that will benefit from our decision to export ale.  The Bretons are our Celtic cousins and they appreciate traditional craft brews like Skinner’s.  Traceable, artisan food and drink is held in high regard by the French nation.  It’s incredibly important to us that Skinner’s ales have provenance, which is why we use only Cornish barley, and this has real appeal to those that share our Celtic roots.”      

Chris goes on to explain how popular bitter is becoming in France.

“The French are discovering and enjoying bitter ales, such a change for them from the vast array of mass produced lager style beers brewed throughout Northern France and Europe. The local brewery here in Roscoff is offering a British style beer and it's going down a storm with the locals.  In fact, here at WBS, we have been selling as much bitter to the French as to the Brits, so I really believe there is huge potential for Skinner’s beers.”

For more information on Skinner’s Brewery please visit www.skinnersbrewery.com.

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Source:Eventy - Marketing & PR
Phone:01326 376273
Location:Cornwall - United Kingdom
Industry:Consumer, Food
Tags:export, ale, Beer, france, cornwall
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