The research work is now published on a website called http://www.thinketc.com, under the section – ‘Crowdsourcing’
The literature review of this study helps understand crowdsourcing better and the various forms in which it exists. It also points out how advertising works and persuades the consumer’s behaviour and the reason why consumers buy a specific product or service. Crowdsourcing examples and models in this industry are also coined and discussed in details.
This helped the researcher understand the motives why advertisers choose to crowdsource the development of their campaigns when then can create it all on their own.
However, it was important to validate the motives that the literature review helped understand. And more importantly it was important to understand how does the crowd percieve these motives and if it is sensible for the advertisers to crowdsource with those motives. This is what this research aims to develop an understanding about.
This was achieved by adopting the survey strategy and using an online questionnaire as the survey instrument. The general online crowd was the target audience who participated in the survey. The data being quantitative, the approach of this research was deductive and thus the philosophy of the research was positivism.
The collected data was analysed using IBM’s software called SPSS Stastistics 19. And once the data was analysed to be interpreted as meaningful information then the hypotheses were critically analysed to be validated. This was a complete research and the findings, limitations of the research and hence the scope of further research were listed in the later sections.