FactJuice.Com has developed a system referred to as the 'Truth Distribution Engine,' a technically vague term for a bit of software and implemented marketing skills that essentially take factual, truthful, publicly verified information about a political candidate, and force it to be spread around the Internet until it takes up all of the space in search results. It essentially takes someone and makes them famous, but in a negative light.
For an example, FactJuice.Com's CEO, William Wright, has provided this little snippet;
"We can take, say, a County Executive, and lets say he has committed a minor offense, like drunk driving. Drunk driving isn't really a life defining issue, but in politics: it can be. What we do is we take an article that may have come out in that County Executive's past, and we make sure that any time you search for that County Executive's name all you will find are thousands and thousands of articles about how he is a drunk and how he was caught drunk driving. We do it to the point where any pertinent information about the candidate is completely removed, and all that is left is his association with drunk driving. This creates the following scenario: A little old lady in the community is unsure as to who she should vote for, so she goes to the library and she Googles both candidates. Her result is that she sees only 'Good' things mixed with news articles about the one candidate, and a hundred thousand articles about our example County Executive being a reckless drunk driver. Who do you think she will vote for?"
While some may state that this amounts to nothing more than 'Legal Libel' or allowed slander, William Wright has this to point out,
"We ONLY use articles that have come out in major newspapers or publicly verified publications. We never report on anything ourselves, we just make sure everyone has thousands and thousands of points of access to the original article. Therefor: no crime is ever committed."
http://FactJuice.Com states they are incredibly effective when it comes to political elections because of this, and their 'For Sale' page illustrates just how hard of a job this is: Rates for small elections start at around $5,000 USD.
William Wright of FactJuice.com can be reached at: wmwrightpgh@