DETERMINE THE BEST WAY TO SPEND THEIR
HOW ARE YOU SPENDING YOUR ADVERTISING?
IS YOUR ADVERTISING PRODUCING THE RESULTS YOU WERE HOPING FOR?
ARE YOUR SALES GOING UP QUICKLY, SLOWLY, OR NOT MUCH AT ALL?
WHAT IS THE BEST MEDIA MIX FOR YOUR COMPANY?
HOW MUCH SHOULD YOU SPEND ON PRINT ADVERTISING?
HOW MUCH SHOULD YOU SPEND ON BROADCAST ADVERTISING?
HOW MUCH SHOULD YOU SPEND ON DIRECT MARKETING?
HOW MUCH SHOULD YOU SPEND ON INTERNET ADVERTISING?
HOW IS YOUR COMPETITION SPENDING THEIR ADVERTISING BUDGET?
HOW SHOULD YOU SPEND YOUR ADVERTISING BUDGET AND WHAT SHOULD YOU SAY?
THESE ARE THE KINDS OF QUESTIONS THAT BUSINESSES ASK THEMSELVES EVERYDAY...BUT WHAT IS THE BEST WAY TO FIGURE OUT THE RIGHT ANSWERS?
ONE WAY IS TO USE A MATHEMATICAL FORMULA CALLED
"THE BARROWS POPULARITY FACTOR."
IT WILL SHOW YOU HOW YOU CAN ACTUALLY QUANTIFY THE RELATIONSHIP BETWEEN YOUR ADVERTISING AND SALES AND IT CAN HELP YOUR COMPANY MAKE A LOT MORE MONEY!
IT CAN HELP YOU INCREASE YOUR SALES, INCREASE YOUR PROFIT AND DECREASE YOUR RISK.
YOU CAN READ ALL ABOUT THE BARROWS POPULARITY FACTOR AND DOWNLOAD A BOOKLET CALLED "THE BARROWS POPULARITY FACTOR"
FOR $4.95 AT WWW.BARROWS.COM.
Almost every journalist who is reading this press release may work for a company that sells advertising for its income.
If your company is in the business of selling advertising, your answer to the question of how much should a company spend on advertising and how should they spend it is simple, “Spend as much as you can and spend it with me.”
If you are writing a business article about how much businesses should spend on advertising and how they should spend it, you will probably have to clear it with both your editor and your publisher, just to make sure that you don’t tell people to reduce their advertising budget or spend it on your competition.
If you are a company that is trying to determine how much you should spend on advertising, and the best way to spend it, you will most likely take a look at many different factors and many different media opportunities.
But how can you determine the best way to plan and measure the effectiveness of your advertising?
“Yes there is” according to Robert Barrows, President of R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California.
“One of the ways to take a lot of the guesswork out of your advertising, is to start using an easy-to-use mathematical formula called ‘The Barrows Popularity Factor,’” according to Barrows.
The formula is called "The Barrows Popularity Factor" because it allows you to quantify the popularity of a product and its promotion. They are intertwined, he says, but now they can be quantified with the math in ‘The Barrows Popularity Factor.’”
"Once you can quantify the popularity of your products and their promotion," according to Barrows, "then you can start making projections based on various advertising opportunities, their costs, cost efficiencies, your pricing, revenues per unit, etc., and you can use the formula to help you fine-tune your marketing plans.
By using the formula to test, track and compare different advertising copy and different advertising media, different media mixes and overall campaigns, businesses of all kinds can start taking the guesswork out of their advertising by quantifying their advertising with "The Barrows Popularity Factor."
"The formula will allow an advertiser to test and compare the effectiveness of their advertising, better, faster and much less expensively than any other method they may have been using since day one, according to Barrows, "and it is so easy to use, that all of the calculations can be done by one person, in moments, with just a simple calculator."
In short, "The Barrows Popularity Factor" is a two-part mathematical marketing tool that will give you more of the information you need to make key marketing decisions with far less risk.
The first part of the formula shows you how you can actually quantify the relationship between your advertising and sales.
The second part of the formula shows you how to use "The Barrows Popularity Factor" (the BPF) to help you project how much money you might make based on "The BPF" math and the various advertising opportunities available to you.
You can read all about The Barrows Popularity Factor in an easy-to-understand booklet called "The Barrows Popularity Factor" which you can download for $4.95 at www.barrows.com.
“ The booklet is brief and right to the point,” according to Barrows. “You can read the whole booklet in about an hour, and the math is so easy-to-use that you can begin applying the math to your business immediately.”
“The math in “The Barrows Popularity Factor” will give you much more information about your advertising in a much shorter time frame, and it will give you a much better way to make more informed media and marketing decisions based on hard marketing data as opposed to ‘wait and see’ subjective approaches” according to Barrows.
“The reason the math works so well is because it reduces the relationship between advertising and sales to its lowest possible common denominator...namely...The Barrows Popularity Factor equals: How much did you sell? (in units) divided by How much did you advertise? (in gross impressions)
You can use the math to help you test and compare the effectiveness of all kinds of measurable advertising,”
“The Barrows Popularity Factor” can help you fine-tune your entire marketing plan, and the booklet is a must read for all kinds of businesses,”
"Plus, the information you will get by using the formula is not just marketing man's mumbo jumbo ... it's cold hard math that can actually help a company make a lot more money, starting right now! (And the math is both universal and effective...that means it's Nobel Prize stuff!)”
The math in The Barrows Popularity Factor” was developed by Robert Barrows in 1985 and the formula has been tested and tracked extensively with their clients since that time, according to Barrows. Barrows is also available for seminars, interviews and consulting on "The Barrows Popularity Factor" and you can also call Robert Barrows to discuss your entire advertising program. R.M. Barrows, Inc. is a full service advertising and public relations agency, established in 1980, with a wide variety of experience in many different fields.
For additional information, contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California at 650-344-4405, www.barrows.com.