The company held Purses for Preeclampsia — A Sale to Honor Cooper and Benefit the Preeclampsia Foundation on July 18. Due to the overwhelming interest and support, Jordana Paige continued the sale the following week.
Its imperfect bags were sold for about half the retail cost and all the proceeds, $13,150, were donated to the Preeclampsia Foundation, a non-profit organization serving the 300,000 women in the United States who suffer from preeclampsia each year.
Preeclampsia is a disorder characterized by high blood pressure that occurs only during pregnancy and the postpartum period and affects both the mother and the unborn baby.
Globally, preeclampsia and other hypertensive disorders of pregnancy are a leading cause of maternal and infant illness and death, according to the Preeclampsia Foundation.
“My goal was to raise awareness of preeclampsia and money to benefit the Preeclampsia Foundation,”
“My customers and others who wanted to help stepped up and purchased every last imperfect handbag in my inventory. I am sincerely grateful for everyone’s support of this cause.”
The company is no stranger to fund raising. It donates 10 percent of its sales of The Knitter’s Satchel in pink to the National Breast Cancer Foundation year round. In 2010, Jordana Paige raised more than $15,000 in a similar fundraising effort for Doctors Without Borders Haiti Relief after the country’s devastating earthquake.