The campaign for BMI Healthcare, which has 70 private hospitals and healthcare facilities in Britain, will inform GPs about the wide range of services it offers to patients who are unable to receive certain treatments free on the NHS, or who would prefer to be cared for privately, enabling them to make informed decisions about care available to their patients.
BMI Healthcare, which treats 1,250,000 people annually, is unusual in that it provides a full range of services across many specialties that are not often found in private hospitals. These include cancer services, cardiology, ENT, neurology and urology.
The company is the largest independent provider of acute surgical services in the UK and also performs more complex surgery than any other private healthcare provider in the country.
It recently became the first private healthcare group to achieve exemplar centre status for the prevention of venous thromboembolism (VTE) which is widely reported as being responsible for many thousands of largely preventable deaths in UK hospital patients.
Simon Grime, Managing Director of Communications for Doctors.net.uk, said: ‘We are delighted to be appointed by BMI Healthcare. Our campaign, which is specifically focused on positioning the company as the UK’s most comprehensive provider of private healthcare services, will be a valuable resource for GPs, as NHS budgets are cut and private care referrals are expected to become increasingly common.’
Nigel Moon, Head of Marketing Services, BMI Healthcare, said: ‘The current changes to the NHS mean GPs need critical information about the alternatives available to their patients should they need or want to have treatment in the private sector. We believe that Doctors.net.uk offers the perfect channel through which to provide help, information and support to GPs in this area.’