Madhouse drinks up with major brand win

Aug. 1, 2012 - PRLog -- Integrated marketing agency Madhouse Associates has been handed a new brief by soft drinks brand Calypso following a five way pitch.

The award winning Manchester outfit impressed with its research led approach having conducted a series of focus groups with Calypso’s  target markets; parents & children. As a result it has been tasked with using these insights to develop a full digital strategy for the soft drinks manufacturer. This will roll into designing and building a corporate Calypso web hub and product specific micro sites for the core brands - Aquajuice, Jubbly Ice Lollies and Rapidz.

Alongside this Madhouse will conduct a social media audit to assess the importance of each channel by audience, before creating the appropriate content. This could include games and videos to drive interaction and engagement with Calypso’s brands.

Richard Cooke, marketing director at Calypso said:
“Madhouse Associates impressed us with both its experience working in the youth sector and its strong digital credentials. In addition to this, the research into our target audiences emphasised the team’s pragmatic approach and gave them better understanding of our business objectives.”

Phil Rogerson, joint managing director at Madhouse Associates added:
“We’re very excited to be working with Calypso once again and to be developing its digital communications strategy. Our research emphsised the importance for family brands, such as Calypso providing parents and children with a safe hub of fun games, product and dietary information.

“The breadth of the brief allows us to utilise many channels of the digital marketing mix and sits perfectly with our planning led approach.”

This will be the second time that Madhouse has worked with Calypso, having previously redeveloped the brand’s website in July 2010. For more information on Madhouse Associates visit http://www.madhouseassociates.com.