Many companies try to take a do-it-yourself mindset to SEO implementation that ends with them sloppily stringing together popular search terms or stuffing keywords on contextually irrelevant web pages. Some businesses implement Search engine optimization so poorly that, in some instances, Google may disregard their website as a spam site.
A beautifully designed website is good for a company’s image. However, the same website with no traffic is bad for business. Here are some simple SEO techniques any small business can do today to boost its search engine rankings:
1) Identify your Intended Audience
The first step in any SEO campaign should always be determining who the intended target audience of your good or service is. While it’s easy to simply focus on your business as the driving force behind your SEO operations, it always helps to be a more specific in your approach. By selecting a certain product as the core keyword of your campaign, you will be capable to attract much more traffic than otherwise.
2) Google Local Business Listing
It appears Google has realized this and has accommodated the small local business owner by creating free Google Local Business Listings. Many times if a Google user searches for a particular business niche and types in a city, the Google Local Listings will appear before all other listings.
Claiming a Google Local Listing is simple, free and quick. All you have to do is sign up for a Google account and claim your business. Once signed in you will be able to optimize your account by entering in your services or products, updating your location, providing contact details, uploading images or video, and adding other relevant business information. After your updates are finish you will be sent a PIN and need to enter it in order for the listing to be seen by Google users.
3) Social Bookmarking for Traffic
It is time to begin driving visitors to your website using free social bookmarking tools. There are a number of social bookmarking websites, Digg, Delicious, StumbleUpon, Reddit, and many more; each is a excellent way of introducing Internet users and search engines to your website and content. Each time a fresh blog entry is written, it should immediately be bookmarked on the social bookmarking website of your choice. By bookmarking the pages and new content of your website, you are helping search engines quickly locate your website and index new information.
4) Constantly Produce Unique Content
Increasing your company’s web traffic and domain authority is only the first step in your Seo campaign. While a few SEO companies may concentrate entirely on obtaining potential customers to your site, giving users a reason to keep on your website is going to be vitally important. Original content, such as a weekly blog or community activities, can go a long way towards capturing an audience and convincing them to continue interacting with your site until a sale is made.
5) Quality vs quantity Backlinks
Backlink quality counts more than quantity. "I'd rather have five good-quality links than 5,000 crappy ones," said Rhea Drysdale, chief operations officer of Outspoken Media, during a recent link-building clinic at the Search Marketing Expo (SMX) conference in San Jose.
In standard, a quality backlink is an endorsement in some way of your Web content from a trustworthy and/or authoritative site.
When the content of the article, the anchor text, and the page being connected to are all on the same topic, Google will see that as a quality link, and that kind of link is what helps in your search engine results position.
Hope these simple tips can help web masters and small business owners to expand their business online. One must continuously innovate and monitor the SEO campaign in order to gain success in the virtual world.
Online presence is not sufficient; one needs to optimize this presence to grab chances. It's essential, that small business owners learn few tricks and tips for search engine optimization of their websites. You can always use small business SEO services to help your SEO, because sometime SEO are very time consuming. And you need to invest your time to other aspect of your business. More info you can watch this video: http://www.youtube.com/