Carm Maesano, Partner at Annex Media Marketing, will be the featured speaker. As an expert in the area of business and marketing strategy with extensive operations experience, Carm brings practical business experience and insights that connect with learners. This introductory session will help attendees filter and focus their thinking on how to approach their internet marketing efforts.
Primarily, the sessions will focus on search engine optimization approaches and the importance of effectively creating online marketing campaigns (PPC marketing) to achieve positive return on marketing investment. Ideally suited for those wanting to gain or grow their online visibility, the seminars highlight how the internet can be utilized to establish metrics and benchmark performance to ultimately grow business opportunities and revenue.
Gaining visibility on the internet should be a business imperative for any organization. With the vast majority of purchase decisions influenced by online search (if not transacted online), it is crucial that companies present their brands and messaging on the internet in a manner that drives conversions.
The two hour internet seminars will cover topic that highlight the importance of market research and analysis, geo-targeting, particularly important for local or regional businesses, and strategies for prioritizing and allocating marketing budgets. The primary objective is to introduce search marketing, and how to manage opportunities and risks associated with online advertising.
Upcoming workshop dates and times are as follows (registration required through MBEC):
Fall 2012: October 30, 2012 Time: 6:30 - 8:30pm
Winter 2012: March 6, 2013 Time: 6:30 - 8:30pm
MBEC serves Mississauga and the western part of the Greater Toronto Area. MBEC is located within Mississauga’
To learn more about business and marketing strategy and how you can grow your business leveraging the internet and strategic marketing approaches, visit Annex Media’s Learning Centre on their website at http://www.AnnexMediaMarketing.com .