Blue Dart - DHL announced the launch of their unique customized service - ‘Rakhi Express’.

PRLog (Press Release) - Jul. 31, 2012 - Hyderabad, July 31, 2012: This Raksha Bandhan, as part of its continuing efforts to provide solutions that help near and dear ones connect during festive occasions, Blue Dart, South Asia’s premier number one express air and integrated transportation, distribution and logistics company and DHL, the world’s leading logistics company have announced the launch of their unique customized service - ‘Rakhi Express’.  

With people increasingly moving away to other cities to pursue education and careers, Raksha Bandhan is a time when dear ones are missed. Blue Dart and DHL’s ‘Rakhi Express’ helps siblings bridge this gap while ensuring secure and timely delivery of the ‘Rakhi’ anywhere in the country and internationally.

This exclusive service is available at all Blue Dart-DHL retail outlets.

Key elements of the Rakhi Express:

Domestic:

Rakhi Envelope:

   Send your own Rakhi in a specially designed festive coloured ‘Rakhi Envelope’

Apart from being able to send Rakhis anywhere in India and be assured of timely and secured delivery, sisters can also be lucky winners to win a TITAN watch for their brothers absolutely free. All they have to do is fill a slogan form that makes them eligible for a lucky draw. 100 best slogans stand to win 100 TITAN Watches. This offer is open from 14th July 2012 till 4th August 2012.

International:
DHL Express offers to bridge the distances between brothers and sisters who stay continents apart.

Rakhi Envelope:

   Send your own Rakhi in a special Rakhi envelope with a personalized greeting card
   Avail of flat 50% discount on tariff from 10th July to 4th August 2012


Commenting on the launch of Rakhi Express, Ketan Kulkarni, VP & Head - Marketing, Corporate Communications & Sustainability, Blue Dart Express Ltd. said, “Rakhi is symbolic of the eternal bond between a brother and sister. As an organization, Blue Dart has always been driven by customer needs and requirements. Our ‘Rakhi Express’ service will enable a brother and sister to celebrate this festive occasion although they may be miles apart. This year, we are making the Rakhi Express service all the more exciting for our customers with the chance to win a TITAN watch. After all, distance is a matter of miles and not of the heart.”

Chandrashekhar Pitre, Senior Director Marketing, South Asia, DHL Express said, “The Rakhi Express is our endeavour to constantly innovate and provide customized solutions for our customers. For DHL we believe in ‘Delivering Joy’ and with this service we are glad we are able to connect sisters and brothers all over the globe on this special and auspicious occasion.”