An Upcoming Dallas Expo Is Riding High on a Nation-Wide Trend toward Chemical Free Hair

July 30, 2012 - PRLog -- Dallas TX…After spending countless hours waiting in salons, tens of thousands of dollars on chemical processing and avoiding the gym and other physical activities, some African-American women have given up the stress of straight hair to return to natural, non-chemically processed hairstyles. A local business owner is bringing a team of industry experts to Dallas to help women make the transition.

The Texture Revolution is a natural hair expo designed to educate women about trends and products created especially for non-chemically treated hair and designed for all types of curly hair. The expo is Saturday August 25, 2012, 10 a.m. to 6 p.m. at the Addison Conference Centre, Addison, TX. Admission to the expo is $10.

The expo will features workshops by top industry leaders, demonstrations, vendors and much more. Speakers include, Dr. Nina Ellis-Hervey, aka BeautifulBrwnBabyDol, Karen Wilson Top Natural Hair Stylist, Kelly Foreman, Creator and CEO of MopTop Hair Products, Certified Nutritionist Betty Murray, and CEO and Creator of Koils by Nature, Pamela Jenkins.

“There is a huge increase in the number of African-American women that are refusing to yield to the pressure of living in a straight hair society and are instead embracing their natural hair texture,” said Audra Cooper, Owner of Naturally Divine Beauty and the Expo Host.

The move away from chemicals is showing up in declining product sales. While relaxers have been at the heart of the black hair care industry for decades, 2007 marked the beginning of a decline in sales of relaxer kits at mass market stores, which is projected to continue during the next coming years.

But as black women frustrated with chemical damage reconsider straightening, black-owned mini-companies have emerged as the go-to sources of organic products, capitalizing on firsthand knowledge of ethnic hair to return the market to its roots.

In June, Chicago market research firm Mintel valued the black-hair care products market at $1.8-billion.

The Texture Revolution expo will feature local vendors, product give-aways, educational seminars and more.

“This seminar is the answer for anyone with questions about curly hair. I want to educate people about their hair so that they are comfortable and can make the choice to go and stay natural,” said Cooper.

For more information log on to www.naturallydivinebeauty.com/events or call Cooper at 972-880-4020 cell or e-mail audra@naturallydivinebeauty.com.

 
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